Jun 24, 8:32am
PlanetM aligns with FIMBA on Global Sponsorship Deal PlanetM signed an exclusive three year agreement with Federation of International Masters Basketball Association (FIMBA)
York City: On June 7, 2016 PlanetM signed an exclusive
three year agreement with Federation of International Masters Basketball
Association (FIMBA) to represent the global basketball
federation in securing international sponsors.
in its 25th year, the FIMBA organization is widely acclaimed as the premier
senior sports federation in the world.
terms of the agreement, PlanetM will be
responsible for identifying and negotiating contracts with global and international
sponsors whose products and services appeal to FIMBA’s affluent, mature, mobile
and physically fit basketball demographic.
Vassallo, Principal of PlanetM, will work closely with Jim
Sweeney, who heads up FIMBA in the USA.
FIMBA President, Ruben Lamas, remarked about FIMBA’s newly
forged relationship, “We are excited to work with Carlos Vassallo and PlanetM and believe it is a great step toward an even more
successful future for FIMBA.”
PlanetM COO, Carlos Vassallo, shared his enthusiasm about
representing FIMBA, “We are thrilled to work with FIMBA and grow their brand
globally during this exciting time. They have done a phenomenal job promoting
basketball worldwide, engaging players from more than 100 countries”.
About FIMBA FIMBA organizes international basketball tournaments for both
men (ages 35+) and women (ages 30+) and promotes an annual maxi or masters
basketball day each September. In 2015, the event generated basketball
activities in 89 countries.
FIMBA recently hosted Pan Am Games in San Jose, Costa Rica for
157 teams from 19 countries and a European Championship in Belgrade, Serbia for
96 teams from 22 countries.
FIMBA’s 14th bi-annual world championship is scheduled for
June 2017. The global event will be held in Montecatini, Italy and is expected
to draw 250+ teams from 40+ countries.
AboutPlanetM PlanetM is a digitally driven technology and marketing company
connecting brands with consumers internationally.
PlanetM’s proprietary technology enables greater brand and fan
engagement and can be used across a variety of industries including Sports,
Entertainment, Fashion, Travel, Education, Finance among others.
Additionally, PlanetM specializes in event and
experiential marketing for global brands. Using a variety of state-of-the art
and disruptive applications, PlanetM is able to successfully run multi-lingual
and multi-country marketing campaigns.